Turning good ideas into great content.
Hi, I'm Natalie, a freelance creative producer and strategist with 15 years of experience, working with brands and creative teams to get more out of their shoots and their budgets.
Blending creative vision and execution, I start by getting to know the brand: who it’s speaking to, what it stands for and what the content needs to achieve.
From there, I oversee the process from start to finish. In a nutshell, I’ll shape concepts, moodboard your ideas, source talent, organise casting, crewing, locations, manage budgets, look after pre and post-production, collaborate on content strategy and roll-out. Basically, bring the right people together, make sure all the moving parts work seamlessly and oversee the creative vision so you don’t lose sight of the detail or the bigger picture.
Over the past 15 years, I’ve worked across luxury fashion, emerging brands and founder-led start-ups, from producing content for Burberry to helping shape ALIGNE’s creative direction and content. During this time, I have built a trusted network of contacts, from photographers and videographers to directors, talent and suppliers.
Whether you're looking for somebody to take your brief from idea to execution, bring clarity, creativity and structure to your shoot schedule or connect the dots to the bigger brand picture, I bring the experience, relationships and the hands-on approach to make it happen.
If you’ve got a project in mind or want to chat about how I could help,
I’d love to hear from you.
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PRODUCTION
Scoping · Budgeting · Pre-production · Casting · Crewing · Location sourcing · Production management · On-set production · Post-production
CREATIVE DIRECTION
Brief development · Concept development · Moodboarding · Art direction · Shot planning · Visual storytelling
STRATEGY
Content strategy · Campaign planning · Content planning · Social planning · Channel planning · Content roll-out · Asset planning
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